It started in 2011 at the time of the biggest earthquake and tsunami to hit Japan in 600 years. People took to social media to share tips on getting clothing to people in shelters, radiation levels, and so on. Research revealed that #jpquake was actually the most widely used hashtag , rather than #prayforjapan, #japanearthquake, and many others. Saul, our CEO, arrived at the conclusion that people rarely know which hashtag is going to get your message seen. That’s why the first version of RiteKit was created.
Over time, we realized that there are other factors beyond hashtags that power an effective post. From a hashtag recommendation engine, we opened our scope to encompass total social media optimization: hashtags that get engagement, gorgeous images that garner attention and call-to-actions on pages you share - to ensure you get what you need from social. We employ machine-learning to make our AI smarter every day. The more you use RiteKit, the better it gets.
Beyond optimizing individual posts, we set out to streamline the social media workflow. Posting to social media should be as simple as possible. We added the ability to combine all your sources of content in one place, optimize for social and post directly. Simplifying your workflow to a few minutes a day, instead of potentially hours of trying to perfect each post.
“We believe in open ecosystems. We don’t see a need for marketers to leave their preferred social media management dashboard. We just bring RiteKit in, via our APIs, integrations and browser extensions,” explains Saul.