What do you do when you don’t have a lot of followers but you’ve got an important event coming up and need to get the word out to as many people as possible? OPTIMIZE!
Through my experience in preparing for and hosting “The Trust Gap” with David Amerland, Gina Fiedel, & Oleg Moskalensky, I learned how to use analytics and social media optimization to increase visibility and get things done in Twitter. This is how it went…
I had an event coming up to talk about David’s latest seminal work, The Tribe That Discovered Trust and we chose to use Blab.im as our video broadcasting platform. Because of Blab’s strong integration with Twitter, I set out to promote the event by optimizing my Tweets so they’d stand out and get indexed by the search engines.
Here’s my first Tweet that went out about the show:
I used a service to push it out to Twitter from my Google Plus post, and unfortunately, I didn’t think about the elements of a good Tweet being missing by automating in this way.
With just a little bit of tweaking, this could have gotten better traction.
When I saw it in my stream and realized I had no hashtags to make it searchable — and not even one @ - mention to gather engagement, I knew I needed to get organized and start Tweeting smarter.
Below are Twitter’s Analytics on this Tweet. Out of 269 impressions, the Tweet only got 3 total engagements